Zinkhan, George M.; Christian Zinkhan, F. - In: Managerial Finance 23 (1997) 10, pp. 3-21
Human existence is characterized by discontinuities, chaos, instabilities, constant changes, and paradoxes (Firat and Venkatesh, 1996). A challenge to social scientists is to construct theories which explain human behavior, given the plurality and complexity of human behavior. At the same time,...