Coke is it : how stories in childhood memories illuminate an icon
Year of publication: |
2010
|
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Authors: | LaTour, Kathryn A. ; LaTour, Michael S. ; Zinkhan, George M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 3, p. 328-336
|
Subject: | The Coca-Cola Company | Kinder | Children | Wahrnehmung | Perception | Getränk | Beverage | Markenführung | Brand management | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour |
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