Kolar, Tomaž; Zabkar, Vesna; Brkic, Nenad; Omeragic, Ismir - In: Managing Global Transitions 10 (2012) 2 (Summer), pp. 121-144
In order to analyze the impact of the current economic crisis on consumers of FMCG products in the Balkan region this paper investigates changes and trends in consumer values and attitudes between years 2007 and 2009 in Slovenia and Bosnia and Herzegovina. A comparison of value ranks and factor...
