Time-trend patterns in advertising expenditure of Central, Eastern and other European countries
Year of publication: |
2007
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Authors: | Zabkar, Vesna ; Kosmelj, Katarina |
Published in: |
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-5-1. - 2007, p. 542-549
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Subject: | Werbung | Advertising | Ausgaben | Expenditure | Nationaleinkommen | National income | Multivariate Analyse | Multivariate analysis | Europa | Europe |
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