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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand image"
~subject:"Vertrauen"
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
26
Journal of marketing communications
23
International journal of advertising : the review of marketing communications
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
16
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of promotion management : JPM
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European journal of marketing : EJM
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Psychology & marketing
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The journal of consumer marketing
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Journal of current issues and research in advertising : JCIRA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of advertising
4
Journal of consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of euromarketing
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Journal of international consumer marketing
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Marketing intelligence & planning
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Cogent business & management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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Journal of Islamic marketing
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Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
3
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
4
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
5
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
6
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
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