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Werbung
42
Advertising
27
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
16
Werbewirkung
16
Deutschland
7
Brand image
5
Markenimage
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Gierl, Heribert
11
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2
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Marketing : ZFP ; journal of research and management
Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
77
European journal of operational research : EJOR
74
Journal of marketing
74
NBER working paper series
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
67
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
31
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ECONIS (ZBW)
44
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1
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1
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
Unterschweillige
Werbung
: das Ende e. Legende
Müller, Stefan
- In:
Marketing : ZFP ; journal of research and management
6
(
1984
)
4
,
pp. 267-272
Persistent link: https://www.econbiz.de/10003636785
Saved in:
3
Wenn doppelt (nicht) besser hält : kann die Wirkung von positiven Medienberichten über eine Marke durch
Werbung
verstärkt werden?
Germelmann, Claas Christian
;
Gröppel-Klein, Andrea
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 217-232
Persistent link: https://www.econbiz.de/10003585067
Saved in:
4
Einsatzpotentiale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung
Niemand, Thomas
;
Hoffmann, Stefan
;
Mai, Robert
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010394611
Saved in:
5
Chemiegemeinschaftswerbung : Prakt ; Erfahrung mit Werbewirkungsforschung
Sieh, Hans C.
;
Bernhard, Ulrich
- In:
Marketing : ZFP ; journal of research and management
6
(
1984
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10003490698
Saved in:
6
Kommunikation im Zeitalter der Informationsüberlastung
Kroeber-Riel, Werner
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
3
,
pp. 182-189
Persistent link: https://www.econbiz.de/10003609232
Saved in:
7
Risk management und Haftung für Werbemaßnahmen : zugl. e. Beitr. z. UWG-Novelle aus ökonomischer Sicht
Lehmann, Michael
- In:
Marketing : ZFP ; journal of research and management
4
(
1982
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10003616178
Saved in:
8
Bundesdatenschutzgesetz : Bedeutung u. Auswirkungen auf d. Direkwerbung
Hörle, Steffen
- In:
Marketing : ZFP ; journal of research and management
6
(
1984
)
2
,
pp. 115-120
Persistent link: https://www.econbiz.de/10003580035
Saved in:
9
Chemiegemeinschaftswerhung : Prakt. Erfahrung mit Werbewirkungsforschung
Sieh, Hans C.
;
Bernhard, Ulrich
- In:
Marketing : ZFP ; journal of research and management
6
(
1984
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10003680799
Saved in:
10
Allgemeine Geschäftsbedingungen für Werbeagenturen : usancen d. Agenturbranche
Steinhoff, Jürgen
- In:
Marketing : ZFP ; journal of research and management
5
(
1983
)
3
,
pp. 171-174
Persistent link: https://www.econbiz.de/10003688399
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