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Online forum discussion-based forecasting of new product market performance
Mühlbacher, Hans; Füller, Johann; Huber, Lorraine - In: Marketing : ZFP ; journal of research and management 33 (2011) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10009271596
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"My little luxury" : a consumer-centred, experimental view
Bauer, Martina; Wallpach, Sylvia von; Hemetsberger, Andrea - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10008989463
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"On transit" : changes of role identity and consumer-brand relationships during transition from student to professional life
Hemetsberger, Andrea; Bauer, Martina; Wallpach, Sylvia von - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 40-49
Persistent link: https://www.econbiz.de/10009727082
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'My Little Luxury': A Consumer-Centred, Experiential View.
Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10008996689