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Innovation and R&D Activities...
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Innovation
15
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2
Consumer behaviour
2
Deutschland
2
Handel
2
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2
Marketing management
2
Marketingmanagement
2
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Behrens, Gerold
1
Beinert, Markus
1
Berth, Rolf
1
Buchholz, Rainer
1
Cansier, Adrienne
1
Dichtl, Erwin
1
Diller, Hermann
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Dubiel, Jörg
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Fisch, Jan Hendrik
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Hanschmann, Roif
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Herrmann, Andreas
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Hildebrandt, Lutz
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Kalweit, Lea
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Marschner, Hubert F.
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Mentges, Sophie
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Merkle, Erich
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Pfeiffer, Simone
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Regier, Stefanie
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Robbert, Thomas
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Roth, Stefan
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Marketing : ZFP ; journal of research and management
MPRA Paper
1,898
Research policy : policy, management and economic studies of science, technology and innovation
1,399
Technological forecasting & social change : an international journal
1,321
Economics Papers from University Paris Dauphine
1,308
Journal of business research : JBR
923
IZA Discussion Papers
855
NBER working paper series
712
Technovation : the international journal of technological innovation, entrepreneurship and technology management
620
NBER Working Papers
612
Technology analysis & strategic management
606
SpringerLink / Bücher
579
Discussion paper series / IZA
561
Working paper / National Bureau of Economic Research, Inc.
561
ZEW Discussion Papers
553
International journal of innovation management
549
NBER Working Paper
504
Economics of innovation and new technology
452
ERIM Report Series Research in Management
440
IZA Discussion Paper
440
Economics Bulletin
425
International journal of technology management : IJTM
405
CEPR Discussion Papers
404
Industrial marketing management : the international journal for industrial and high-tech firms
402
Strategic Direction
378
Industry and innovation
367
Journal of open innovation : technology, market, and complexity
365
Working paper
351
Discussion paper
309
ZEW discussion papers
305
The journal of technology transfer
291
CESifo Working Paper
283
Springer eBook Collection
281
CESifo working papers
276
Discussion paper / Centre for Economic Policy Research
276
Innovation: organization & management : IOM
272
Jena Economic Research Papers
264
International journal of innovation and technology management
258
European Journal of Innovation Management
249
IEEE transactions on engineering management : EM
249
Open Access publications from Université Paris-Dauphine
239
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ECONIS (ZBW)
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1
Ein schema- und einstellungstheoretischer Ansatz zur Erklärung der Kaufabsicht bei radikalen Innovationen
Regier, Stefanie
;
Huber, Frank
;
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 205-220
Persistent link: https://www.econbiz.de/10003779647
Saved in:
2
Marketinginnovativität : Konzeptionalisierung und Validierung einer strategischen Kernkompetenz im Konsumgüter-Marketing
Beinert, Markus
;
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003810140
Saved in:
3
Literaturwegweiser.
Innovation
- Innovationsforschung
Behrens, Gerold
- In:
Marketing : ZFP ; journal of research and management
5
(
1983
)
1
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003487340
Saved in:
4
Kreativtechniken in der Marketingpraxis
Berth, Rolf
- In:
Marketing : ZFP ; journal of research and management
2
(
1980
)
3
,
pp. 149-154
Persistent link: https://www.econbiz.de/10003491374
Saved in:
5
Eine Fuzzy-Analyse zur Bewertung von Preisstrategien für innovative Produkte
Cansier, Adrienne
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
4
,
pp. 247-259
Persistent link: https://www.econbiz.de/10003391530
Saved in:
6
Innovative Unternehmungspolitik : Betrachtungen über die gegenwärtigen geistigen und materiallen Veränderungen in der Bundesrepublik Deutschland und deren Einfluß auf die Innovatie...
Hanschmann, Roif
- In:
Marketing : ZFP ; journal of research and management
4
(
1982
)
2
,
pp. 103-114
Persistent link: https://www.econbiz.de/10002596372
Saved in:
7
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
8
Timing decisions in new product development for international markets : a review and directions for empirical research
Fisch, Jan Hendrik
;
Roß, Jan-Michael
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 151-159
Persistent link: https://www.econbiz.de/10010385211
Saved in:
9
Kontrainduktion und
Innovation
: Plädoyer für Feyerabend im Marketing
Dubiel, Jörg
;
Ruhland, Johannes M.
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10008772678
Saved in:
10
Die Akzeptanz von Produktinnovationen im Handel : Ergebnisse einer empirischen Studie
Meffert, Heribert
;
Pfeiffer, Simone
- In:
Marketing : ZFP ; journal of research and management
2
(
1980
)
4
,
pp. 229-238
Persistent link: https://www.econbiz.de/10003628836
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