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Context effects of erotic television advertising
Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10003908016
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Context effects of erotic television advertising
Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009049324
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Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 6 (2010) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10003976419
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Customer base analysis : the case for a central variant of the Betageometric/NBD model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 3 (2007) 2, pp. 75-90
Persistent link: https://www.econbiz.de/10003585093
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Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 6 (2010) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10009037361