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Range effects in measuring attribute importance
Gedenk, Karen; Sattler, Henrik - In: Marketing : journal of research and management 5 (2009) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10003857588
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Separating negative and positive effects of price with choice-based conjoint analyses
Völckner, Franziska; Sattler, Henrik - In: Marketing : journal of research and management 1 (2005) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10002823804
Cover Image
Range effects in measuring attribute importance
Gedenk, Karen; Sattler, Henrik - In: Marketing : journal of research and management 5 (2009) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10009049329
Cover Image
Separating negative and positive effects of price with choice-based conjoint analyses
Völckner, Franziska; Sattler, Henrik - In: Marketing : journal of research and management 1 (2005) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10009078948