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~isPartOf:"Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World"
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
International journal of bank marketing
7
International Journal of Bank Marketing
5
Management and information technology in the digital era : challenges and perspectives
4
Springer eBook Collection
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Journal of consumer behaviour
3
Palgrave Studies of Marketing in Emerging Economies
3
Palgrave studies of marketing in emerging economies
3
Cogent Business & Management
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Emerald points
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European Sport management quarterly : ESMQ
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Research Agenda Working Papers
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Routledge studies in marketing
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Advanced series in management
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Asia Pacific Journal of Marketing and Logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Contemporary issues in social media marketing
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Contextual evolution across markets, disciplines and sectors
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Designing and communicating experience
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Emerald Points Ser.
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Emerald insight
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
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Journal of Consumer Behaviour
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Journal of Enterprising Communities: People and Places in the Global Economy
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Journal of Open Innovation: Technology, Market, and Complexity
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Journal of Product & Brand Management
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Journal of Services Marketing
1
Journal of family business management : JFBM
1
Journal of global fashion marketing : JGfM
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Journal of open innovation : technology, market, and complexity
1
Marketing Intelligence & Planning
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing intelligence & planning
1
Mogaji, E., 2020. Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19). Research Agenda Working Papers
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen
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Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
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(pp. 83-108)
.
2022
Persistent link: https://www.econbiz.de/10013280188
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Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
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Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
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(pp. 233-255)
.
2022
Persistent link: https://www.econbiz.de/10013280201
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