Purpose – The purpose of this paper is to provide novel insights into arts consumption behaviour and patterns of … the dimension of arts consumption frequency to the taxonomy of omnivores and univores proposed by Peterson, which is based … on the variety of consumed arts only. The paper contributes to communication and arts marketing literature by identifying …

Purpose – To provoke thought, and perhaps responses, to a radical view of “green marketing” and its place in society …, several empirical studies conducted by the authors themselves, and some practical experience in green marketing. Findings … brands. Future green marketing research should extend its analysis to the emotional motivations and benefits associated with …

export marketing by SMEs. Design/methodology/approach – Groups of export marketing activities derived from the literature and … is to do well. The study provides evidence to encourage ambitious exporting SMEs to develop active and on‐going marketing … limitations/implications – The highly focused approach to measuring the relationships between export marketing activities and …

medium‐sized enterprises, by exploring the key components of marketing management, and the blend of processes, practices and … research instrument is the export marketing profiling system developed by the authors over a five‐year period, which provided … that, taken together, are closely associated with export performance. They relate primarily to export marketing strategy …

elements into export marketing information systems and investigating the effects of companies' export marketing information …

policy makers with valuable guidelines for the formulation of suitable export marketing strategies and national export …

, PQ, BL, and BAS. Originality/value – Role of WOM in marketing has been extensively discussed by researchers. It is …