Communicating to culture audiences
Year of publication: |
2016
|
---|---|
Authors: | Le, Huong ; Jones, Bridget ; Williams, Tandi ; Dolnicar, Sara |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 34.2016, 4, p. 462-485
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumption | Segmentation | Taxonomy | Communications | Arts | Collaborative marketing |
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