Brown, Claire; Varley, Peter; Pal, John - In: Marketing Intelligence & Planning 27 (2009) 3, pp. 310-325
field of services marketing, the student choice process as candidates progress through the Universities and Colleges … drawn from just one university and at one point in time. Practical implications – It is suggested that universities should … students throughout their relationship. In order to do this it is suggested that universities adopt a services marketing …