Using case studies in university‐level marketing education
Year of publication: |
2009
|
---|---|
Authors: | Brennan, Ross |
Other Persons: | edited by Assistant Editor Michael Harker, Issue (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 27.2009, 4, p. 467-473
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Case studies | Marketing information | Education | Universities |
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