. Design/methodology/approach – After a literature‐based review of CSR, its relationship to marketing and the rationale for …, sustainability, employment policies, charitable giving, and support for local communities. Research limitations … – Marketing intelligence insights can form the basis for marketing plans and strategies related to CSR, principally in the context …

. Discusses the issue that ecological marketing incorporates the people aspect of sustainability and the fact that the human … of the human element of the ecological marketing agenda.  …

state-of-the-practice of pharmaceutical social media marketing related to eDTCA and CSR.  …

-related factors that promote cause-related marketing (CRM) success. The second part of this research aim is, to undertake a product …

marketing and sustainability; and the financial, social and ethical capital benefits that can accrue from responding to this … within an integrated marketing strategy that recognises stakeholder expectations of a more socially responsible approach. It … that can facilitate or constrain marketing effectiveness are identified. The analysis underpins a model that shows links …

Purpose – This research aims to present an exploratory study of the consequences of environmental marketing strategies …‐dominant environmental marketing strategies. Negative consequences were also identified. Research limitations/implications – Owing to the … organisation types and environmental marketing strategies. The size of the sample further limits data generalisability. Practical …