Jones, Peter; Comfort, Daphne; Hillier, David - In: Marketing Intelligence & Planning 25 (2007) 1, pp. 17-30
. Design/methodology/approach – After a literature‐based review of CSR, its relationship to marketing and the rationale for …, sustainability, employment policies, charitable giving, and support for local communities. Research limitations … – Marketing intelligence insights can form the basis for marketing plans and strategies related to CSR, principally in the context …