penetration pricing strategies (such as loss leader pricing) suboptimal. Furthermore, the identified bias leads the firm to spend …

price. Second, I consider a more competitive framework where buyers with rejected bids have access to an alternative option … profitable than the posted price. Finally, I study whether adding the posted-price option to the NYOP will further increase the … presence of an alternative option, the answer depends on whether buyers consider the posted-price option and the alternative …

firm pricing and profits depends critically on two elements: the structure of the underlying consumer network and the … firm can benefit from increased social sharing if the level of sharing is already high, enabling a pricing strategy …

The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon, considering that firms may …. Interestingly, we find that uniform pricing induced by consumers' concerns of fairness can actually help mitigate price competition … suggests the long-run sustainability of the uniform pricing strategy. As a result, fairness concerns from consumers provide a …