The Design of Durable Goods
Year of publication: |
2011
|
---|---|
Authors: | Koenigsberg, Oded ; Kohli, Rajeev ; Montoya, Ricardo |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 1, p. 111-122
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | product life | product design | technology development | durable goods | pricing |
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