Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing Science 24 (2005) 2, pp. 294-301
In this research, we investigate the behavior of Cronbach’s coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item intercorrelations, and scale dimensionality. We demonstrate the beneficial effects of sample size on...
