The diffusion model developed by Bass (Bass, F. M. 1969. A new product growth model for consumer durables. (January …

advertising, price, diffusion, and consumer behavior. Results from these meta-analyses should replace the now discredited zero …

Over a large number of new products and technological innovations, the Bass diffusion model (Bass 1969) describes the … including decision variables into diffusion models, and our results provide both theoretical and empirical support for the …

is examined. Consumers enter the market every period in a diffusion type framework. During the initial periods more …

A nonuniform influence (NUI) innovation diffusion model for forecasting first adoptions of a new product is proposed …. An extension of the Bass model, the proposed model overcomes three limitations of the existing single-adoption diffusion … models. First, the current models generally assume that the word-of-mouth effect remains constant over the entire diffusion …

evidence of diffusion acceleration is rather scant, and the methodology used in previous studies has several weaknesses. Also …, little is known about why such acceleration would have occurred. This study investigates changes in diffusion speed in the … diffusion speed as the time it takes to go from one penetration level to a higher level, and it measures speed using the slope …

potential and diffusion speed across different countries is of particular relevance to firms deliberating their market expansion … strategies. Despite a recent spurt in research on multinational diffusion, there exist significant gaps in the literature. First … the Bass diffusion model but do not analyze the determinants of market potential. Third, the choice of variables that …

Research on the product life cycle (PLC) has focused primarily on the role of diffusion. This study takes a broader …

opposite patterns of these parameter estimates, depending on skew of the diffusion curve detected by a generalized model, i … alternative diffusion models such as the nonuniform influence model is that its cumulative distribution function takes a closed … manipulated four dimensions: (1) "extra-Bass" skew in the data, (2) ratio , (3) speed of diffusion, and (4) error variance. Both …