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This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response. In particular we show that if...
Persistent link: https://www.econbiz.de/10008787524
In recent studies of channel competition, it has been found that channel intermediaries reduce the intensity of direct … competition between manufacturers. The underlying channel structure in most studies consists of two manufacturers and two … competition by analyzing a channel structure with two competing manufacturers and one intermediary (a common retailer) that sells …
Persistent link: https://www.econbiz.de/10008787701
retail competition, higher retail bargaining power, larger retailer fixed costs, lower marginal costs of retailing, as well …We consider the optimal two-part tariff contract between a manufacturer and a retailer. We show that retail competition … (in the presence of either fixed costs or bargaining power) may lead to slotting allowances in an optimal contract, even …
Persistent link: https://www.econbiz.de/10008787794
In this paper, we study the practice of overselling in a competitive environment where late-arriving consumers value the good higher than early-arriving ones but the former's arrival is uncertain. We show that overselling is a dominant strategy for the firms. However, it can lead to a prisoners'...
Persistent link: https://www.econbiz.de/10008787928
of retail competition by first extending the work of Lal and Matutes (1994) and then developing an alternative framework … retail competition. For this model, we derive a Rational Expectations Nash equilibrium in which each store randomly …-to-head competition on the price of the advertised good. The most salient strategic implication of retailers' offering unadvertised …
Persistent link: https://www.econbiz.de/10008788047
This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response. In particular we show that if...
Persistent link: https://www.econbiz.de/10008788177
bundling can create “economies of aggregation” for information goods if their marginal costs are very low, even in the absence … settings with several different types of competition, including both upstream and downstream, as well as competition between a … bundler and single good and competition between two bundlers. Our key results are based on the “predictive value of bundling …
Persistent link: https://www.econbiz.de/10008789666
A decade of work in marketing meta-analysis has produced empirical generalizations concerning parameters in models of advertising, price, diffusion, and consumer behavior. Results from these meta-analyses should replace the now discredited zero null hypotheses of such parameters in future work....
Persistent link: https://www.econbiz.de/10009144082
competition. The evidence for the generalization comes from a variety of product markets, spanning trade promotions, retail price …
Persistent link: https://www.econbiz.de/10009144094
We introduce the work of the finalists in the 2007 ISMS Practice Prize Competition, representing the best examples of …
Persistent link: https://www.econbiz.de/10009145749