Bakos, Yannis; Brynjolfsson, Erik - In: Marketing Science 19 (2000) 1, pp. 63-82
bundling can create “economies of aggregation” for information goods if their marginal costs are very low, even in the absence … settings with several different types of competition, including both upstream and downstream, as well as competition between a … bundler and single good and competition between two bundlers. Our key results are based on the “predictive value of bundling …