//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing Science Institute, Report"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Coupon Attractiveness and Coup...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
1
Type of publication
All
Book / Working Paper
1
Language
All
English
1
Author
All
Shocker, Allan D.
1
Srivastava, Rajendra K.
1
Institution
All
Analytic Approaches to Product and Marketing Planning
1
Marketing Science Institute
1
Vanderbilt University
1
Published in...
All
Marketing Science Institute, Report
Journal of marketing
12
Journal of the Academy of Marketing Science
8
The Asian economic review : journal of the Indian Institute of Economics
6
Journal of marketing research : JMR
5
Report / Marketing Science Institute
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of business research : JBR
3
Journal of retailing
3
Marketing Science
3
Psychology & marketing
3
Report / Marketing Science Institute / Marketing Science Institute
3
Technological forecasting & social change : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Product & Brand Management
2
Journal of creating value
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
A reader in marketing communications
1
Advances in international marketing
1
Asia Pacific community : a quarterly review
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
International Journal of Business and Economics
1
Journal of Behavioral Economics
1
Journal of Economic Behavior & Organization
1
Journal of Economic Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of banking & finance
1
Journal of economic behavior & organization : JEBO
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of management : JOM
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research
1
Long range planning : LRP ; international journal of strategic management
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->