Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Year of publication: |
1998
|
---|---|
Authors: | Bawa, Kapil ; Srinivasan, Srini S. ; Srivastava, Rajendra K. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 4, p. 517-525
|
Saved in:
Saved in favorites
Similar items by person
-
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil, (1997)
-
Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior
Bawa, Kapil, (1990)
-
The Effects of Free Sample Promotions on Incremental Brand Sales
Bawa, Kapil, (2004)
- More ...