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~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung"
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Gröppel-Klein, Andrea
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Journal of marketing
328
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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Markenführung als multioptionale Synthese
Scheffler, Hartmut
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 577-596)
.
2020
Persistent link: https://www.econbiz.de/10012302720
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Die Konsumentenverhaltensforschung früher – heute – morgen
Gröppel-Klein, Andrea
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 403-420)
.
2020
Persistent link: https://www.econbiz.de/10012301922
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