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~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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E-business : state of the art of ICT based challenges and solutions
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of strategic e-business management
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International advertising and communication : current insights and empirical findings
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Sustainable consumption, ecology and fair trade
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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