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~isPartOf:"Marketing analysis in sport business : global perspectives"
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Marketing analysis in sport business : global perspectives
International journal of sports marketing & sponsorship
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International journal of sport management and marketing : IJSMM
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Sport management review
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International Journal of Sports Marketing and Sponsorship
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Sport, Business and Management: An International Journal
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Journal of Marketing for Higher Education
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Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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