Motives of United States and Japanese professional baseball consumers and level of team identification
Year of publication: |
2009
|
---|---|
Authors: | James, Jeffrey D. ; Fujimoto, Junya ; Ross, Stephen D. ; Matsuoka, Hirotaka |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 6.2009, 4, p. 351-366
|
Subject: | Profisport | Professional sports | Ballsport | Ball game | Konsumentenverhalten | Consumer behaviour | USA | United States | Japan |
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