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The changing process of innovation : implications for the automobile industry
Brookes, Richard - In: Marketing and research today : the journal of the … 20 (1992) 4, pp. 215-226
Persistent link: https://www.econbiz.de/10001134303
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The metamorphosis of marketing - how will the market research industry adapt?
Brookes, Richard; Little, Victoria - In: Marketing and research today : the journal of the … 26 (1998) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10006393900
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The new marketing What does 'customer focus' now mean?
Brookes, Richard; Little, Victoria - In: Marketing and research today : the journal of the … 25 (1997) 2, pp. 96-105
Persistent link: https://www.econbiz.de/10006396282