Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing communication : new approaches, technologies, and styles"
~isPartOf:"Research"
~language:"eng"
~subject:"Erfolgsfaktor"
~subject:"Kommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Learning by simulation - compu...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Kommunikation
Strategisches Management
22
Marketing
14
Strategic management
13
Communication
9
Simulation
7
Deutschland
6
Germany
6
Unternehmen
6
Marketing management
5
Marketingmanagement
5
USA
5
United States
5
Geschäftsmodell
4
Innovationsmanagement
4
Strategische Planung
4
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Enterprise architecture
3
Familienunternehmen
3
Family business
3
Lieferkette
3
Organisatorischer Wandel
3
Organizational change
3
Public relations
3
Relationship marketing
3
Risikomanagement
3
Supply Chain Management
3
Supply chain
3
Theorie
3
Theory
3
Unternehmensarchitektur
3
Unternehmenserfolg
3
Value creation
3
Welt
3
World
3
Öffentlichkeitsarbeit
3
Business model
2
Business process management
2
Capability approach
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Book / Working Paper
6
Article
4
Type of publication (narrower categories)
All
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
3
Hochschulschrift
2
Aufsatzsammlung
1
Conference proceedings
1
Thesis
1
more ...
less ...
Language
All
English
German
16
Author
All
Schmidt, Christopher M.
2
Adam, Anne Kathrin
1
Brownlie, Douglas
1
Brunner-Sperdin, Alexandra
1
Christensen, Lars Thøger
1
Evans, Martin
1
Fill, Chris
1
Firat, A. Fuat
1
Galvin, Eamonn
1
Gust, Benjamin
1
Haller, André
1
O'Connor, John
1
Reitberger, Wolfgang
1
Saren, Michael
1
Schneckenleitner, Peter
1
Stumpf, Marcus
1
Velthuis, Louis
1
Ābelniece, Baiba
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Trends in Business Communication <Veranstaltung> <8., 2020, Online>
1
Published in...
All
Marketing communication : new approaches, technologies, and styles
Research
SpringerLink / Bücher
23
Journal of business research : JBR
14
Harvard business review : HBR
12
Journal of business strategy
12
The Routledge handbook of strategic communication
12
Business horizons
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Springer eBook Collection
9
International journal of project management : the journal of The International Project Management Association
8
Journal of communication management : an international journal
8
Springer eBook Collection / Business and Management
8
Corporate communications : an international journal
7
Management for Professionals
7
Future directions of strategic communication
6
Journal of strategy and management
6
Strategic change : SC ; briefings in entrepreneurial finance
6
Strategy & leadership : a publication of Strategic Leadership Forum
6
European journal of marketing : EJM
5
IEEE transactions on engineering management : EM
5
International journal of business excellence
5
International journal of business information systems : IJBIS
5
Long range planning : LRP ; international journal of strategic management
5
Europäische Kulturen in der Wirtschaftskommunikation
4
Faculty & research / Insead : working paper series
4
Future of Business and Finance
4
International journal of business communication : IJBC : a publication of the Association for Business Communication
4
Journal for global business advancement : JGBA
4
Journal of knowledge management
4
Journal of the Operational Research Society : OR
4
The Wiley Blackwell-ICA international encyclopedias of communication
4
Working paper series / University of Zurich, Department of Economics
4
Business strategy series
3
California management review
3
Global business and organizational excellence : a review of research & best practices
3
International journal of entrepreneurship and innovation management
3
International journal of management & enterprise development : IJMED
3
International journal of quality & reliability management
3
Journal of communication management
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimierte Zielgruppenansprache : werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen
Schmidt, Christopher M.
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743892
Saved in:
2
Electronic
marketing
and
marketing
communications: the role of technology
O'Connor, John
;
Galvin, Eamonn
;
Evans, Martin
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 133-153)
.
2005
Persistent link: https://www.econbiz.de/10003247656
Saved in:
3
Recent developments in below-the-line
marketing
communications
Fill, Chris
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 154-174)
.
2005
Persistent link: https://www.econbiz.de/10003247661
Saved in:
4
Marketing
communications in a postmodern world
Firat, A. Fuat
;
Christensen, Lars Thøger
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 215-235)
.
2005
Persistent link: https://www.econbiz.de/10003247677
Saved in:
5
The communication of
marketing
: a critical analysis of discursive practice
Brownlie, Douglas
;
Saren, Michael
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 278-296)
.
2005
Persistent link: https://www.econbiz.de/10003247710
Saved in:
6
Conference proceedings Trends in Business Communication 2020
Schneckenleitner, Peter
(
ed.
);
Reitberger, Wolfgang
(
ed.
); …
-
Trends in Business Communication <Veranstaltung> <8., …
-
2021
Persistent link: https://www.econbiz.de/10012503522
Saved in:
7
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
8
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
9
Kulturspezifik in der europäischen Wirtschaftskommunikation
Schmidt, Christopher M.
(
ed.
);
Ābelniece, Baiba
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009744303
Saved in:
10
Strategy and success factors of business schools
Adam, Anne Kathrin
-
2016
Persistent link: https://www.econbiz.de/10011495215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
