Recent developments in below-the-line marketing communications
Chris Fill
| Year of publication: |
2005
|
|---|---|
| Authors: | Fill, Chris |
| Published in: |
Marketing communication : new approaches, technologies, and styles. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-927695-1. - 2005, p. 154-174
|
| Subject: | Marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | USA | United States |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003247661