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Marketing i menedžment innovacij : m&mi
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Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
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2
Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas
;
Fedorko, Richard
;
Gavurova, Beata
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 212-224
Persistent link: https://www.econbiz.de/10013093338
Saved in:
3
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
Saved in:
4
Consumer shopping motive identification : study of webrooming vs. showrooming
Olearova, Maria
;
Gavurova, Beata
;
Bacik, Radovan
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10013277571
Saved in:
5
Identifying the relationship between the use of mobile technologies and time : a study based on a sample of oecd member countries
Olearova, Maria
;
Bacik, Radovan
;
Gavurova, Beata
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 99-110
Persistent link: https://www.econbiz.de/10014282024
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6
Examination of content types and social media engagement indicators on facebook : case analysis of 5-star hotels of Visegrad Group countries
Nastisin, Ludovit
;
Fedorko, Richard
;
Gavurova, Beata
; …
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
1
,
pp. 112-119
Persistent link: https://www.econbiz.de/10014577921
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