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~isPartOf:"Marketing in the new global order : challenges and opportunities"
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Marketing in the new global order : challenges and opportunities
Global business and organizational excellence : a review of research & best practices
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Advances in business strategy and competitive advantage (ABSCA) book series
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Business strategy series
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Handbook of research on small and medium enterprises in developing countries
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of sports marketing & sponsorship
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Journal of Business & Industrial Marketing
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Business buyers acceptance of information system : integrating buyers' perceptions of technology and perceptions of service value
Marimuthu, Malliga
- In:
Marketing in the new global order : challenges and …
,
(pp. 321-329)
.
2007
Persistent link: https://www.econbiz.de/10003736473
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Is trust in first time service providers germane to the acceptance of new information systems?
Marimuthu, Malliga
;
Dean, Alison
- In:
Marketing in the new global order : challenges and …
,
(pp. 367-376)
.
2007
Persistent link: https://www.econbiz.de/10003736486
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