Value co-creation and new service performance : mediated by value-informed pricing
Year of publication: |
2022
|
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Authors: | Taghizadeh, Seyedeh Khadijeh ; Syed Abidur Rahman ; Marimuthu, Malliga |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 4, p. 705-722
|
Subject: | B2B | Customer-firm interaction | New service market performance | Value co-creation | Value-informed pricing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Preismanagement | Pricing strategy | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management |
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