//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Kaur, Simran"
~subject:"Brand image"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Staat in Augenhöhe? Durch...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Online-Marketing
Beziehungsmarketing
1
Consumer behaviour
1
Influencer marketing
1
Internet marketing
1
Intimate self-disclosure
1
Konsumentenverhalten
1
Parasocial relationships
1
Purchase intentions
1
Relationship marketing
1
Social Web
1
Social media influencers
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kaur, Simran
Merrilees, Bill
2
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Coates, Nigel
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
García-Madariaga, Jesús
1
Gaur, Sanjaya Singh
1
Giovanis, Apostolos
1
Habibi, Fatemeh
1
Hollebeek, Linda D.
1
Horn, Christian Franz
1
Hsu, Li-Chun
1
Ivens, Björn
1
Jerez, Miguel
1
Ji, Chunli
1
Kapulos, Alexandros
1
Kevork, Eleni K.
1
Khan, Imran
1
Kian Yeik Koay
1
Kumar, Vikas
1
Le Quynh Hoa
1
Leckie, Civilai
1
Li, Kefang
1
Li, Ning
1
Lim, Weng Marc
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->