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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant - In: Marketing intelligence & planning 34 (2016) 1, pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa - In: Marketing intelligence & planning 34 (2016) 2, pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
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Coopetition at the sports marketing/entrepreneurship interface : a case study of a Taekwondo organisation
Crick, Dave; Crick, James M. - In: Marketing intelligence & planning 34 (2016) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10011568635
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.; Thompson, Scott A.; Lounsbury, John W. - In: Marketing intelligence & planning 33 (2015) 3, pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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The effect of marketing communication on business relationship loyalty
Hänninen, Nora; Karjalouto, Heikki - In: Marketing intelligence & planning 35 (2017) 4, pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael; Agbemabiese, George Cudjoe; … - In: Marketing intelligence & planning 35 (2017) 4, pp. 473-487
Persistent link: https://www.econbiz.de/10011723771