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E-Marketing Ireland : cashing in on green dots
Halvorson, Wade; Bal, Anjali; Pitt, Leyland F.; Parent, … - In: Marketing intelligence & planning 30 (2012) 6, pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
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The relationship between small business market orientation and environmental uncertainty
Didonet, Simone; Simmons, Geoffrey; … - In: Marketing intelligence & planning 30 (2012) 7, pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
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Reaching and influencing consumers in the prescription medicine market
Peters, Julia; Nel, Deon; Adam, Stewart - In: Marketing intelligence & planning 27 (2009) 7, pp. 909-925
Persistent link: https://www.econbiz.de/10009526314
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Marketing orientation and arts organisations : the case for business sponsorship
Thomas, Sarah R.; Pervan, Simon J.; Nuttall, Peter J. - In: Marketing intelligence & planning 27 (2009) 6, pp. 736-752
Persistent link: https://www.econbiz.de/10009526327
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Anthropology and ethnography : contributions to integrated marketing communications
Mendez, Claudia - In: Marketing intelligence & planning 27 (2009) 5, pp. 633-648
Persistent link: https://www.econbiz.de/10009526334
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The planning and implementation of integrated marketing communications
Caemmerer, Barbara - In: Marketing intelligence & planning 27 (2009) 4, pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
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Marketing cases
Harker, Michael (contributor) - 2009
Persistent link: https://www.econbiz.de/10009526345
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A marketing communications framework for small political parties in developed countries
Thrassou, Alkis; Vrontis, Demetris; McDonald, Malcolm - In: Marketing intelligence & planning 27 (2009) 2, pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
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IMC strategies in new high technology product launches
Winter, Susanna; Sundqvist, Sanna - In: Marketing intelligence & planning 27 (2009) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10009526383
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Marketing perceptions and business performance : implications for marketing education?
Helgesen, Øyvind; Nesset, Erik; Voldsund, Terje - In: Marketing intelligence & planning 27 (2009) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10009526390