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Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing; Sharma, Piyush; Chan, Ricky Y. K. - In: Marketing intelligence & planning 33 (2015) 4, pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
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Demystifying deliberate counterfeit purchase behaviour : towards a unified conceptual framework
Sharma, Piyush; Chan, Ricky Y. K. - In: Marketing intelligence & planning 34 (2016) 3, pp. 318-335
Persistent link: https://www.econbiz.de/10011570774
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Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush; Chan, Ricky Y. K.; St. Davčik, Nebojša; … - In: Marketing intelligence & planning 40 (2022) 1, pp. 121-137
Persistent link: https://www.econbiz.de/10013172901