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Beziehungsmarketing
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97
Consumer behaviour
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Brand management
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Markenführung
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Dienstleistungsqualität
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Marketing intelligence & planning
Journal of business research : JBR
871
Journal of retailing and consumer services
587
Industrial marketing management : the international journal for industrial and high-tech firms
518
SpringerLink / Bücher
309
International journal of hospitality management
288
The journal of services marketing
229
The journal of business & industrial marketing
227
The service industries journal
204
Journal of the Academy of Marketing Science
197
Journal of strategic marketing
194
Strategic management journal
143
International journal of electronic customer relationship management : IJECRM
141
Cogent business & management
135
International journal of contemporary hospitality management
128
Journal of marketing
126
Gabler Edition Wissenschaft
122
Journal of travel and tourism marketing
120
Tourism management : research, policies, practice
119
Journal of service research : JSR
118
Journal of hospitality marketing & management
117
International journal of production economics
115
Journal of service management
113
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
109
The journal of brand management : an international journal
108
Journal of retailing
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Journal of business ethics : JOBE
101
European journal of marketing : EJM
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Services marketing quarterly
97
Technological forecasting & social change : an international journal
97
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
95
Journal of marketing management : MM
89
The international journal of bank marketing : IJBM
85
IMF Working Papers
83
Service business
82
IMF Staff Country Reports
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ECONIS (ZBW)
99
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1
Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
2
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
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3
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
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4
Retail experience stores : experiencing the brand at first hand
Jones, Peter
;
Comfort, Daphne
;
Clarke-Hill, Colin
; …
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
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5
The effect of customer orientation on frontline employees job outcomes in a new public management context
Rod, Michel
;
Ashill, Nicholas J.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 600-624
Persistent link: https://www.econbiz.de/10008651751
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6
Implementation relationship marketing: supermarkets' perspectives
Whyatt, Georgina
;
Koschek, Ralph
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 582-599
Persistent link: https://www.econbiz.de/10008651752
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7
Causes and outcomes of satisfaction in business relationships
Mysen, Tore
;
Svensson, Göran
;
Payan, Janice M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009156913
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8
A new conceptualization of salesperson's customer orientation : propositions and implications
Singh, Ramendra
;
Koshy, Abraham
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009508090
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9
Value, satisfaction, loyalty and retention in professional services
Trasorras, Rene
;
Weinstein, Art
;
Abratt, Russell
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10009526335
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10
Voyage of marketing thought from a barter system to a customer centric one
Kaur, Gurjeet
;
Sharma, R. D.
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 567-614
Persistent link: https://www.econbiz.de/10009526336
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