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Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed; Zhang, Jian; Eid, Riyad - In: Marketing intelligence & planning 42 (2024) 1, pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
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Comments and responses' combination : tourist destination's moderating effect
Wei, Helin; Shan, Donglu; Zhu, Shaoying; Wu, Decheng; … - In: Marketing intelligence & planning 40 (2022) 7, pp. 914-928
Persistent link: https://www.econbiz.de/10013393603
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Country image as a nation-branding tool
Hakala, Ulla; Lemmetyinen, Arja; Kantola, Satu-Päivi - In: Marketing intelligence & planning 31 (2013) 5, pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
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Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem; Akasreku, Frank; Mensah, Kobby A. - In: Marketing intelligence & planning 41 (2023) 7, pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
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Understanding destination evangelism : a social media viewpoint
Sharma, Purvendu - In: Marketing intelligence & planning 40 (2022) 1, pp. 72-88
Persistent link: https://www.econbiz.de/10013172907
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Development of a scale measuring destination image
Byon, Kevin K.; Zhang, James J. - In: Marketing intelligence & planning 28 (2010) 4, pp. 508-532
Persistent link: https://www.econbiz.de/10008652215
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Brand image assessment : international visitors' perceptions of Cape Town
Prayag, Girish - In: Marketing intelligence & planning 28 (2010) 4, pp. 462-485
Persistent link: https://www.econbiz.de/10008652218
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Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap - In: Marketing intelligence & planning 41 (2023) 2, pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini - In: Marketing intelligence & planning 33 (2015) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian; Japutra, Arnold; Bang, Nguyen; … - In: Marketing intelligence & planning 35 (2017) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10011700781