Brand image assessment : international visitors' perceptions of Cape Town
Year of publication: |
2010
|
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Authors: | Prayag, Girish |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 4, p. 462-485
|
Subject: | Kapstadt | Cape Town | Western Cape (Provinz) | Western Cape (Province) | Destinationsmanagement | Destination management | Tourismus | Tourism | Markenimage | Brand image | Südafrika | South Africa |
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