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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Aspara, Jaakko"
~subject:"Anlageverhalten"
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Anlageverhalten
Consumer behaviour
2
Konsumentenverhalten
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Behavioural finance
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Consumer
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Consumer financial decision making
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Decision under uncertainty
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Disposition effect
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Einzelhandel
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Entscheidung unter Unsicherheit
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Goal systems theory
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Industrial buyer
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Peripheral cues
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Price discount
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Retail buyers
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Aspara, Jaakko
Hoffmann, Arvid O. I.
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Marketing letters : a journal of research in marketing
European journal of marketing : EJM
1
Proceedings, Marketing Strategy Meets Wall Street IV Conference. Singapore Management University, Marketing Strategy Meets Wall Street Conference, Singapore, Singapore, 08.01.2015
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The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko
;
Hoffmann, Arvid O. I.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
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