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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Aspara, Jaakko"
~subject:"Entscheidung unter Unsicherheit"
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Entscheidung unter Unsicherheit
Consumer behaviour
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Marketing letters : a journal of research in marketing
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Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko
;
Hoffmann, Arvid O. I.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
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