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Choice under restrictions
Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.; Dubé, Jean Pierre; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
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How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.; Soman, Dilip; Zauberman, Gal; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918