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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chang, Sheng-Mao"
~person:"DeSarbo, Wayne"
~subject:"Theory of preferences"
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Theory of preferences
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Chang, Sheng-Mao
DeSarbo, Wayne
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Marketing letters : a journal of research in marketing
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Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne
;
Park, Joonwook
;
Rao, Vithala R.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
Saved in:
2
Is what you choose what you want? : outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng
;
Chiang, Tsun-Feng
;
Chang, Sheng-Mao
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011653720
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