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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"DeSarbo, Wayne"
~person:"Napal, Anish"
~subject:"Theory of preferences"
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Marketing letters : a journal of research in marketing
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Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy
;
Napal, Anish
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
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2
Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne
;
Park, Joonwook
;
Rao, Vithala R.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
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