//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Gunasti, Kunter"
~person:"Kouril, Michal"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Brand
3
Markenartikel
3
Brand names
2
Linguistics
2
Linguistik
2
Sound symbolism
2
Advertising effects
1
Advertising music
1
Alphanumeric
1
Alphanumeric brand names
1
Brand name
1
Brand performance
1
Branding
1
Cognition
1
Competition
1
Competitive categorization
1
Complete products
1
Context effects
1
Experiment
1
Fluency
1
IAT
1
Kognition
1
Language
1
Markenname
1
Numerical cognition
1
Numerical processing
1
Perception
1
Phonetic embodiment
1
Phonetic frequency
1
Phonetic preferences
1
Phonetics
1
Product attributes
1
Round numbers
1
Sprache
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gunasti, Kunter
Kouril, Michal
Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Dens, Nathalie
2
Guha, Abhijit
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pelsmacker, Patrick de
2
Pogacar, Ruth
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Sattler, Henrik
2
Trump, Rebecca K.
2
Völckner, Franziska
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Athaide, Gerard A.
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Baxter, Stacey M.
1
Bechara, Antoine
1
Bekk, Magdalena
1
Besharat, Ali
1
Bijmolt, Tammo H. A.
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bóveda-Lambie, Adriana M.
1
Carpenter, Thomas P.
1
Castaño, Raquel
1
Casteran, Gauthier
1
Chang, Chung-chau
1
Chang, Shin-shin
1
Chen, Qimei
1
Choi, Choongbeom
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
3
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
2
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
3
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
4
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->