//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Management of the advertising...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
34
Werbung
34
Advertising effects
22
Werbewirkung
22
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
8
Online-Marketing
8
Brand management
4
Markenführung
4
Psychology of advertising
4
Werbepsychologie
4
Brand image
3
Film industry
3
Filmwirtschaft
3
Markenimage
3
Persuasion
3
Preismanagement
3
Pricing strategy
3
Arzneimittel
2
Brand
2
Capital income
2
Co-branding
2
Cognition
2
Congruence
2
Direct marketing
2
Direct-to-consumer advertising
2
Direktmarketing
2
Emotion
2
Fundraising
2
Game theory
2
Gender
2
Geschlecht
2
Kapitaleinkommen
2
Kognition
2
Markenartikel
2
Music industry
2
Musikwirtschaft
2
Pharmaceutical industry
2
Pharmaceuticals
2
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
34
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Language
All
English
34
Author
All
Paas, Leonard J.
2
Aurier, Philippe
1
Bae, Sohyun
1
Baek, Tae Hyun
1
Basuroy, Suman
1
Bekk, Magdalena
1
Brandes, Leif
1
Brennan, Stacey M.
1
Broz-Giroux, Anne
1
Cabano, Frank G.
1
Cai, Gangshu
1
Chen, Chien-wei
1
Chen, Hailiang
1
Chen, Jialie
1
Chiang, Min-Hsien
1
Clarkson, Joshua John
1
Cohen, Justin
1
Cooke, Alan D. J.
1
Darley, William K.
1
De Angelis, Matteo
1
Faulkner, Margaret
1
Francis, Bill B.
1
Franck, Egon
1
Garcia, Stephen M.
1
Golmohammadi, Alireza
1
Gretz, Richard T.
1
Gulen, Huseyin
1
Han, Jin K.
1
Hock, Stefan J.
1
Ilicic, Jasmina
1
Ivaldi, Marc
1
Jang, Sungha
1
Janssen, Denise M.
1
Jiang, Baojun
1
Johnen, Marius
1
Kalwani, Manohar U.
1
Keller, Kevin Lane
1
Kim, Jung-Min
1
Kim, Seeun
1
Kim, Yeonshin
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of advertising research
295
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Journal of marketing
96
Journal of marketing research : JMR
95
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
74
Journal of historical research in marketing
70
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Markenartikel : das Magazin für Markenführung
43
Marketing : ZFP ; journal of research and management
42
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
The journal of industrial economics
35
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young
;
Park, Chan Su
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
Saved in:
2
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
3
The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.
;
Sohn, Yong Seok
;
Yoo, Kun Woo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
Saved in:
4
New product preannouncements, advertising investments, and stock returns
Chen, Chien-wei
;
Chiang, Min-Hsien
;
Yang, Chi-lin
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
Saved in:
5
Modeling advertising impact at campaign level : empirical generalizations relative to long-term advertising profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
Saved in:
6
Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
Saved in:
7
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee
;
Hock, Stefan J.
;
Garcia, Stephen M.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Saved in:
8
Death-related publicity as informational advertising : evidence from the music industry
Brandes, Leif
;
Nüesch, Stephan
;
Franck, Egon
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 143-157
Persistent link: https://www.econbiz.de/10011445962
Saved in:
9
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
10
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->