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Advertising
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Advertising effects
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Consumer behaviour
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Internet marketing
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Paas, Leonard J.
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Marketing letters : a journal of research in marketing
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
92
European journal of operational research : EJOR
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
SpringerLink / Bücher
62
NBER working paper series
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
CESifo working papers
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of global marketing
32
Advertising theory
31
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ECONIS (ZBW)
34
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1
Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young
;
Park, Chan Su
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
Saved in:
2
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
3
The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.
;
Sohn, Yong Seok
;
Yoo, Kun Woo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
Saved in:
4
New product preannouncements, advertising investments, and stock returns
Chen, Chien-wei
;
Chiang, Min-Hsien
;
Yang, Chi-lin
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
Saved in:
5
Modeling advertising impact at campaign level : empirical generalizations relative to long-term advertising profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
Saved in:
6
Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
Saved in:
7
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee
;
Hock, Stefan J.
;
Garcia, Stephen M.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Saved in:
8
Death-related publicity as informational advertising : evidence from the music industry
Brandes, Leif
;
Nüesch, Stephan
;
Franck, Egon
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 143-157
Persistent link: https://www.econbiz.de/10011445962
Saved in:
9
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
10
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
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