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The case of wine : understanding Chinese gift-giving behavior
Yang, Ye; Paladino, Angela - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 335-361
Persistent link: https://www.econbiz.de/10011312164
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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Consumer store choice in Asian markets
Wang, Yusong; Bell, David R. - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10011312227
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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The "new wave" in studying Asian markets and consumers
Schmitt, Bernd - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
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Special issue on Asian markets and consumers
Schmitt, Bernd (contributor) - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
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The impact of social media conversations on consumer brand choices
Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
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Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias; Grahl, Daniel; Fischer, Alexander; … - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
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"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011