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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer and market responses...
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Consumer behaviour
292
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292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
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Entscheidung unter Unsicherheit
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
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Ahuvia, Aaron
2
Aspara, Jaakko
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2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
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Dawes, John
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DeSarbo, Wayne
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Kamleitner, Bernadette
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Keller, Kevin Lane
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Klink, Richard R.
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Kouril, Michal
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Lim, Jeen-su
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,947
Journal of retailing and consumer services
1,931
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
296
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
292
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31
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
32
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
33
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
34
Is it fun or exercise? : the framing of physical activity biases subsequent snacking
Werle, Carolina O. C.
;
Wansink, Brian
;
Payne, Collin R.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011399226
Saved in:
35
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
36
Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Xie, Hu
;
Minton, Elizabeth A.
;
Kahle, Lynn R.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 627-644
Persistent link: https://www.econbiz.de/10011614275
Saved in:
37
Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong
;
Yoon, Sukki
;
Vangelova, Milena
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10011614278
Saved in:
38
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
39
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
40
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
Saved in:
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